E-store of the Year in the Building and Garden category

Proffsmagasinet, part of the Ahlsell Group, is one of the top Nordic e-commerce retailers within tools, gear, and equipment for conscious professionals and home fixers.

With over 100,000 products and operations across Sweden, Denmark, Norway, and Finland, they offer high-quality products, fast delivery, and exceptional customer service.

With the backing of Ahlsell, Proffsmagasinet saw the opportunity to strengthen their market position and grow into an even more recognizable player in the Nordics. To support this ambition, the brand needed a more cohesive and distinctive visual identity—paired with a smoother, more consistent user experience across their e-commerce platform and marketing touchpoints.

In December 2023, Proffsmagasinet was honored as “E-store of the Year” in the Building and Garden category in the Prisjakt awards, which hosts one of the biggest recognitions in Sweden for retail commerce.