Sweden’s first online store for prescription pharmaceuticals.

Apoteket is Sweden’s oldest and most well-known pharmacy chain, originally operating as a state-owned monopoly until the market opened to competition in 2009.

As a trusted healthcare provider with a long legacy of innovation, Apoteket has consistently led the way in making health services more accessible for the citizens.

With this project, the company aimed to enable secure purchases of prescription medicine using mobile BankID, while also updating the digital experience to better align with the visual identity of its physical stores – creating a more cohesive and seamless customer journey.