Product
designer
I’ve always believed that great design starts with people. As a collaborative and curious designer, I thrive in teams where brand, product, and tech come together to build digital experiences that truly resonate.
Approach
I bring a mix of strategy, curiosity, and creativity to product design—helping teams build clear, consistent, and human-centered experiences.
01
Strategic foundations
I start with clarity—framing the right problems through research, data, user insights, and stakeholder alignment.
02
Collaborative process
Design is a team sport. I bring curiosity, energy, and structure to workshops, user journey mapping, and cross-functional collaboration.
03
UX flows & systems
From wireframes to full design systems, I design scalable frameworks that bring consistency across the user experience and team workflows.
04
Purposeful interfaces
I craft intuitive, on-brand UI that supports user goals and delivers a cohesive, emotionally engaging experience.
Work Experience
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Sinch
Brand creative director & Product designer
Global Tech Company
2022-2025
Identity Works
Product designer & Brand Lead
Brand Agency
2016 — 2021
Bold
Product & Brand designer
Brand Agency
2015
Kliv Design
Freelance Brand & UI/UX designer
Freelance
2014 — 2019
Knowit
UI/UX designer
Consulting Agency
2012 — 2014
Ciber
UI/UX designer & Front-end developer
Consulting Agency
2012
Accenture
Front-end developer
Consulting Agency
2011 — 2012
Education
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Bergh School of Communication
Diploma in Graphic design (Including: Vector based illustration, typography, Photo editing, UX-design, Design Thinking, Brand strategy, Presentation skills etc.)
2014 — 2016
Uppsala University
Bachelor's Degree in Computer Science (Including: Human computer interaction, Front-end development, Agile methodology, System thinking, Rhetoric etc)
2008 — 2011
Uppsala University
Business & Economics 90p (Marketing, Accounting, Statistics, and Political economics, Managerial Economics)
2007 — 2008